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Series · Business · Intermediate
Know whether each sale makes or loses money, and why.
Unit Economics for Operators
For founders, operators and anyone reviewing a business plan. Learn to define the unit, calculate contribution margin, CAC, lifetime value and payback, and spot the assumptions that quietly break a model.
How this series is made. Planned by Edusodes editors. Episode 1 is written by our editors; the remaining episodes are produced with AI to the same editorial structure when you reach them.
Choosing the right unit, and calculating what one unit actually contributes after variable costs.
The variable costs models forget, from refunds to support, and how they change the picture.
Calculating CAC by channel, including the costs teams like to leave out.
Estimating LTV from retention data rather than hope, and why the ratio to CAC matters.
Why a profitable customer can still drain your bank account, and how payback measures it.
The finale: a full unit-economics review of a subscription business, assumption by assumption.
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